Generative Content-AI and UGC

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For the past few months, our clients and prospects have shown increasing interest in the Generative AI and UGC combo to reduce content production costs, lower their carbon footprint, and boost conversions.)

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Advantages of Generative AI:

Optimal personalization:
Generative AI makes it possible to create personalized product images for each customer, based on their preferences and purchase history.

Time and effort savings:
By automating content creation, AI frees up marketing teams from time-consuming production tasks.

Advantages of UGC:

Consumer trust through social proof:
UGC (user-generated content), such as photos and videos, is authentic and unbiased. Consumers tend to trust the opinions of their peers more, which positively influences their purchasing decisions.

Improved conversion rates:
Websites that incorporate UGC see higher conversion rates, as customers are more likely to buy products recommended by other satisfied users.

Reducing the carbon footprint through this combination:

By using Generative AI to produce visual content and leveraging UGC already created by customers, companies can avoid costly photo shoots and significantly lower their carbon emissions. Recycling existing UGC also helps reduce the need for new visual content production.

Will Generative AI replace UGC?

Generative AI can create content that mimics authentic UGC, but it cannot replace the involvement and engagement of real consumers.

Behind every piece of UGC, there is a REAL customer—a true fan of the brand—who creates content, and who needs to be identified, engaged, and retained. That’s something AI will never replace 🙂