Allianz drives engagement and CSR awareness with #ChaqueGesteCompte
Challenge
To reinforce its commitment to sustainability, Allianz France aimed to engage a younger
audience during Sustainable Development Week. The challenge was to create a meaningful
campaign that would boost interaction while highlighting the company’s CSR efforts.
Solution
We launched a solidarity-driven Instagram campaign, encouraging users to share posts and
stories with #ChaqueGesteCompte. For each piece of content shared, Allianz pledged to donate
€1 to NGOs. This approach combined social engagement with real-world impact, making CSR
an interactive and participatory initiative.
Benefits
● 15x more engagement in Instagram Stories featuring UGC.
● 8% engagement rate per follower on Instagram.
● 1.4M reach among non-followers during the campaign.
● +20% increase in consumer-generated content.
● 2x more interactions on Allianz’s Instagram account.
Allianz is the world’s largest international insurance company, constantly innovating to connect with and engage its community.
15x more engagement in Stories featuring UGC.
“Managing social media and content creation takes a huge amount of time. With AdAlong, our
team could focus on what matters most and easily find the best UGC. The campaign showed
significantly higher engagement on posts featuring UGC compared to those without.”
Francesco Frenna
Social Media Manager, Allianz France
A successful mix of social impact and engagement, Allianz’s initiative strengthened its CSR positioning while fostering a deeper connection with its audience.
Allianz is committed to more than just insurance—it actively supports social and environmental
causes. To amplify its CSR message, Allianz France leveraged user engagement during
Sustainable Development Week, turning social media into a platform for impact.
Through the #ChaqueGesteCompte campaign, Allianz invited its audience to take part in a
collective effort by simply sharing their commitment online. Every post or story translated into a
real contribution, making sustainability an interactive experience.
By combining UGC with a purpose-driven initiative, Allianz not only increased engagement but
also reinforced its image as a responsible and forward-thinking brand. The campaign
successfully connected with a younger audience, proving that meaningful action and digital
engagement can go hand in hand.
