Decathlon elevates community engagement with AI-powered content curation

Challenge

Decathlon aimed to boost community visibility on its website and increase social media

engagement while driving conversions both online and in-store.

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Solution

In partnership with AdAlong, Decathlon integrated community-generated content across its

product catalog, creating a seamless experience that showcased real customer experiences

and helped drive conversion.

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Benefits

●      70% time saved in curation withautomated community content organization using AI.

●      2x increase in conversion rate one-commerce through UGC.

●      Over 600K UGC collected annually from Decathlon’s community.

Decathlon is a global leader in the sports market, offering a wide range of products designed and sold through an integrated model that covers every stage in the product lifecycle.

2x increase in conversion rate on e-commerce through UGC.

"Thanks to AdAlong, its solution, team agility, and efficiency, we’ve been able to promote our communities

by finding and showcasing their visual content everywhere."

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Nathalie Beugé

Leader, Digital Booster, Decathlon Outdoor

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Decathlon’s seamless integration of UGC into their website and product catalog boosted both engagement and sales, all while saving valuable time.

Decathlon is known for its innovation in both sports product creation and distribution. But

beyond product development, the brand is committed to amplifying its community’s voice and

experiences. To achieve this, Decathlon leveraged AdAlong’s AI-powered content curation,

turning their product catalog into a hub for real customer stories and images.

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By showcasing community content across their digital and in-store touchpoints, Decathlon

bridged the gap between product and people. This strategy not only increased engagement but

also boosted conversion rates, proving that authentic content from customers can drive both

online sales and brand loyalty.

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