Etam celebrates diversity and inclusivity with UGC-driven social and e-commerce
Challenge
As the number one lingerie brand in France, Etam aimed to extend its influence globally and
become the go-to lingerie brand for women everywhere. Central to its mission was promoting
diversity and inclusivity in fashion, ensuring every woman’s desires and expectations were met.
Solution
Together with AdAlong, Etam integrated an inspirational UGC gallery on its homepage, linked
community content to product references on their e-commerce site, and reposted UGC across
social media. The initiative also included a UGC gallery in their newsletter to showcase customer favorites.
Benefits
● 6K UGC collected monthly through AdAlong.
● 15x higher engagement rate with UGC galleries compared to brand content on pages.
● 3x more traffic on Product Detail Pages.
● 60% lower exit rate on Etam’se-commerce site.
Etam is a leading lingerie brand in France, dedicated to celebrating all women’s beauty through inclusive and empowering fashion choices.
15x higher engagement rate with UGC galleries compared to brand content.
Etam’s focus on inclusivity was amplified through the power of UGC, significantly enhancing both e-commerce performance and customer engagement.
Etam is on a mission to empower women everywhere with lingerie that celebrates their beauty
and individuality. By championing diversity and inclusivity, Etam not only strives to meet the
needs of all women but also actively engages its community through UGC.
With AdAlong’s solution, Etam was able to integrate user-generated content seamlessly across
their website, social media, and email newsletters, allowing customers to see themselves
reflected in the brand’s products. This approach created an authentic, community-driven
experience that drove traffic, boosted engagement, and reduced bounce rates. By showcasing
real women’s favorites, Etam strengthened its position as a leading global lingerie brand
committed to inclusivity.
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