Forclaz develops its community with a trekking UGC map
Challenge
Forclaz needed to develop its awareness on social media. To achieve this goal, they had to boost
engagement and UGC creation on social media in order to federate the community and develop it.
Solution
We created a map where trekkers could discover Forclaz’s community explorations around the globe.
The map is connected to AdAlong platform to automatically curate content, find the location and get the
rights to publish it online through the map.
Benefits
x3,5 Increase of UGC creation by Forclaz’s community
x2,5Increase of followers on Instagram
+ 2K content collected per month on AdAlong platform
Forclaz is the Trekking brand from Decathlon whose mission is to make hiking accessible to as many people as possible and to encourage trekking as a unique travel experience.
x2,5 Increase of followers on Instagram
“A company that listens to feedback and offers continuous improvement of their product in line with
customer needs. AdAlong team is a source of idea sand advice, way beyond the work I expected!”
Carole Perchey
Leader Ambassador Program
Forclaz by Decathlon
WINNER at Datacrea Awards 2020 for the creative concept by AdAlong in the category Sport and Entertainment.
Forclaz is more than just a brand that sells trekking gear—it offers an immersive experience for outdoor enthusiasts. At the core of Decathlon’s strategy lies the concept of co-creation, where customers play an active role in shaping the brand and its offerings.
A prime example of this philosophy is the interactive trekking map, which allowed Forclaz fans to connect, share their passion for trekking, and exchange valuable information with fellow adventurers. This platform fostered a strong sense of community, where people come together over their shared love for exploration and the great outdoors.
Rather than simply acting as a retailer, Forclaz served as a facilitator, creating opportunities for trekkers to interact, inspire each other, and enhance their overall trekking experience.
