Maybelline enhances e-commerce with UGC and showcases community diversity

Challenge

Maybelline New York, a global leader in makeup, aims to showcase the diversity of its

community while driving higher engagement and conversions on its e-commerce platform. The

challenge was to effectively represent the wide variety of skin tones, budgets, and individual

preferences within the brand’s product offerings.

Solution

AdAlong worked with Maybelline to deploy dynamic widgets on their e-commerce site that

showcased community diversity. These widgets highlighted user-generated content (UGC) on

both community pages and individual product pages, allowing potential customers to see how

products perform in real-life scenarios. The solution brought authentic content directly to the

shopping experience, encouraging greater consumer interaction and engagement.

Benefits

●      Increased online community engagement through UGC curation and moderation.

●      Enhanced e-commerce performnce with the integration of UGC galleries on product pages and the website.

●      Improved customer trust and product conversion by showcasing real-world product usage and diversity.

Maybelline New York is a globally recognized beauty brand that offers high-performance makeup products for all skin tones, budgets, and beauty preferences. The brand is committed to empowering individuals by providing innovative makeup solutions that meet every need.

Growth in online community engagement and improved e-commerce conversion rates.

"Consumers are increasingly seeking authenticity and trust, and their purchases are often

driven by recommendations from their peers. In light of this, it was important for us to meet their

expectations by implementing UGC campaigns visible from our brand’s website. This project

was made possible thanks to the widget integrated on our site by the AdAlong teams."

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Caroline Skora

Communication & Digital Director, Maybelline NY & Essie France

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Maybelline successfully integrated UGC galleries on their product pages, allowing users to see the products in action, boosting trust and purchases.

Maybelline, a leader in the beauty industry, wanted to highlight its diverse global community

while increasing engagement and conversion rates on its e-commerce platform. By leveraging

AdAlong’s solution, Maybelline integrated user-generated content (UGC) directly into the

shopping experience, allowing customers to see products being used by people like

themselves.

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The strategic deployment of UGC widgets on product and community pages helped Maybelline

showcase real-life applications of their makeup products, reinforcing the brand’s commitment to

diversity. As a result, Maybelline experienced a noticeable increase in community engagement

and saw stronger conversion rates on their e-commerce site, proving the power of authentic

content in driving consumer trust and sales.

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