NYX boosts engagement by curating high-quality UGC at scale
Challenge
NYX Professional Makeup receives over 18,500 pieces of User-Generated Content (UGC)
every week. For Community Managers, manually curating the best content while maintaining an
engaging and dynamic Instagram feed was an impossible task.
Solution
To streamline content curation and enhance engagement, we implemented an AI-powered
solution that:
● Identifies and engages top brand advocates directly on social media.
● Automates UGC curation through smart feeds, ensuring high-quality content selection.
● Enables seamless Instagram feed planning by integrating brand assets with professional and UGC visuals.
Benefits
● +30% engagement rate on UGC posts shared on NYX Cosmetics France's Instagram.
● 100% positive consent rate on rights requests.
● Over 2 million pieces of content collected from 2020 to 2021.
NYX Professional Makeup is a modern, digitally native brand and a leader in the global color cosmetics industry, promoting makeup artistry at every level.
+30% engagement rate on UGC posts shared on Instagram.
"I make the most of AdAlong's platform in my daily work. The AI algorithms save me a lot of
time in content curation, and the community management tool allows me to easily plan, map,
and preview my feeds."
Manon Seabra
Social Media & Communication Manager, NYX Cosmetics France
By leveraging AI-driven content curation, NYX seamlessly integrates user-generated and professional content, reinforcing its position as a beauty industry leader.
NYX Professional Makeup stands at the forefront of digital beauty, fostering a vibrant
community of makeup enthusiasts. With thousands of UGC posts shared every week, the brand
needed an efficient way to curate and showcase the best content.
By leveraging AI-powered curation, NYX identified and engaged its most passionate advocates,
seamlessly integrating their content into its Instagram feed. This strategy transformed NYX’s
social presence, blending professional visuals with authentic community creations.
As a result, NYX strengthened its connection with its audience, amplifying engagement and
reinforcing its reputation as a brand that celebrates inclusivity, artistry, and digital innovation.
