Renault Trucks highlights its community with an inspirational UGC gallery
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Challenge
Renault Trucks aimed to enhance the prestige of road transport, a key industry in French society, while
also increasing the conversion rate of its website.
Solution
We created an inspirational UGC gallery on the homepage, directly linked to the product catalog, along
with a dedicated community page. This initiative showcases the diversity of Renault Trucks' engaged
fans, customers, and employees.
Benefits
● Only 1 minute from a social media post to collection on the AdAlong platform.
● 4x higher engagement rate on UGC galleries compared to brand sections without UGC.
● 60% of the community grants Renault Trucks the rights to their content.
A pioneer since 1894, Renault Trucks is a brand committed to serving its customers and the road transport industry as a whole.
4x higher engagement rate on UGC galleries vs. sections without UGC.
Renault Trucks showcases the essential role of road transport by empowering its community through user-generated content.
Renault Trucks is committed to showcasing the people who keep the world moving. To reinforce its
connection with the road transport community, the brand launched an interactive UGC gallery that
highlights the experiences of truck drivers, fleet operators, and fans.
By integrating real-world content into its homepage and product catalog, Renault Trucks transformed its
website into a space for engagement and recognition. This initiative not only strengthened brand trust but
also elevated the prestige of the profession while driving higher conversions.
