Top 5 des moyens d'encourager votre communauté à produire plus de contenu généré par les utilisateurs
#1: Create a challenge around your own hashtag
You can create a unifying hashtag to encourage your consumers to produce content creatively.
The #PutACanOnIt challenge with Redbull
Inspired by a photo of a consumer on Twitter holding their can in front of a Mini Cooper to make it look like a Red Bull Mini, Redbull launched the hashtag #PutACanOnIt. The challenge: recreate experiences by staging a can and sharing them on social media. Fans placed cans on Minis, trucks, bikes, motorcycles, airplanes, people, and even dogs! They got very creative and built a whole movement around the hashtag.
In just a few months, nearly 10,000 photos with the #PutACanOnIt hashtag were posted on social media.
#2: Organize photo contests
Very popular on Instagram, photo contests are also effective for generating UGC from your community. The idea is simple: you create a contest, and in order to win one of your products, users must post a photo with an associated hashtag on their personal account.
Leroy Merlin invited its community to use their imagination and DIY skills to participate in the challenge launched by the brand. From four selected furniture models by bloggers, internet users had to creatively reinvent the furniture. The post also had to include the hashtag #remakeleroymerlin.
Through this competition, participants are directly encouraged to produce UGC and share it on their social networks.
#3: Re-post UGC from your community
One of the best ways to encourage your followers to produce more content is to re-post the content they generate. By sharing the content created by your brand's fans, you will be able to build a relationship of trust with them and even turn them into ambassadors for your brand.
With the AdAlong platform, you can easily collect and select UGC that you can then share with your community.
#4: Interact regularly with your followers
There are several ways you can increase interaction with your followers on social media. You can do this through the captions of your posts, where you can start a discussion, tell a story, or ask questions instead of just giving a brief description of your image. By enhancing your caption, you will make it easier for your followers to engage with your content.
Instagram also provides many widgets to encourage interactions on social media. These can include the poll sticker or the question sticker, specifically designed to collect feedback from your followers when you ask them directly in your Instagram stories.
4o mini
#5: Highlight your community!
The brand Glossier has understood this very well. In addition to constantly interacting with its community, it highlights them and makes them a priority in its communication strategy.For example, each week, the brand creates a TOP 5 of the best posts where they have been tagged by their followers, whether on Instagram or Twitter. They share these in stories on their Instagram page and then feature them in their highlights. The creator of the post is mentioned and visible to the entire brand community.
Conclusion
By capitalizing on the existing content from your consumers, you can create a brand that is personal, authentic, and trustworthy. Activate your community and transform the content created by your community into powerful marketing assets with the AdAlong platform.
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